This time, the company is banking on a combination of innovation, social networking, and a fresh take that turns the camera around, pointing your attention not at the rest of your band but at the audience that’s watching you. Now, like an aging rock star, it’s trying for a comeback.
Īctivision built a multibillion-dollar business with Guitar Hero earlier this decade - and then saw it all collapse as gamers tired of fake guitars. Do you want to get the latest gaming industry news straight to your inbox? Sign up for our daily and weekly newsletters here.
